In a historic first, Georgia has been selected as the host for the Freeride World Tour in March 2024. The decision to award this prestigious event to Georgia was made at the annual Freeride gathering in Annecy, France, where it competed against five other contender countries, namely Canada, Andorra, Spain, Switzerland, Austria, and Georgia.

According to Mariam Kvrivishvili, the Deputy Minister of Economy and Sustainable Development, this decision is poised to make a significant impact on the development of winter sports and tourism in Georgia. She expressed, “This opportunity will elevate our mountain-ski tourism offerings to new heights. It will greatly enhance the visibility of our country, particularly the captivating region of Svaneti, as a must-visit tourist destination, thereby strengthening our nation’s tourism brand. Additionally, it will attract a larger number of international travelers to our diverse winter resorts during the tourism season.”

The Freeride World Tour boasts an impressive audience of 300 million viewers, and the 2024 edition will feature fifty exceptional athletes.