Georgian wine is on its way to making a debut in Tokyo, Japan in 2025 after a showcase at the Madrid Fusión Gastro Congress, with support from the National Wine Agency. The event will consist of Georgian wine and gastronomy tastings.

Primary highlights of the upcoming event:

• Georgian wine companies will participate in the RAW Wine International Exhibition and VineExpo Paris in February.
• Strategic promotion in major markets, including the USA, UK, Germany, Poland, China, South Korea, and Japan.
• A boosted promotion budget of 17.4M GEL, up by 1.4M GEL from 2024.

Georgian wine exports hit a record of USD 56 million, marking a 24% growth in 2024.