The joint venture between “Azercell Telecom” LLC and Azerbaijan Judo Federation is nearing its milestone.

The momentum continues to grow for the social initiative propelled by “Azercell Telecom” and the Azerbaijan Judo Federation. Currently, 900 young girls from various parts of Azerbaijan have enlisted and are actively undergoing judo training under the “Empower in White” movement, aimed at endorsing sportsmanship, resilience, and self-assurance.

The campaign is primarily targeted at female students aged between 7 and 14. To foster confidence, inspire their passion for judo, and represent Azerbaijan on global platforms, the first 1,000 entrants are being gifted judogi and a complimentary month of training.

Encourage girls to don judogi – because they shine brightest in white